Seth Godin seems like a great person with great ideas. The “Purple Cow” concept may be simple, but I liked these few basic concepts:

1. Don’t waste money on advertising. Let your product market itself.
2. Old marketing tactics are no longer effective. (End of the “TV-Industrial complex”)

Check out: ideavirus, sneezers, purple cow

“Seth Godin’s new book, Purple Cow is about transforming your business by being remarkable.”

ISBN-10: 159184021X
Amazon